Welcome.
I’m a designer and strategist who turns complex problems into simple, thoughtful digital experiences. I’m passionate about creating products that not only feel intuitive and seamless, but also drive real business impact. I believe great design happens when empathy meets strategy. By combining user research, data insights, and cross-functional collaboration, I help teams build experiences that balance customer needs with measurable growth.
Where systems thinking and craft connect.
Selected Works
View initiatives rooted in user insight, behavioral data, and experimentation that drives measurable business impact.
Selected Works
View initiatives rooted in user insight, behavioral data, and experimentation that drives measurable business impact.
Designing an incentive structure that drove a 300% increase in review submissions within 90 days.
Incentivized Reviews Strategy
2025
Designing an incentive structure that drove a 300% increase in review submissions within 90 days.
Incentivized Reviews Strategy
2025
End-to-end redesign of the AE mobile reviews experience — photo carousels, native submission flow, and improved filtering.
App Product Reviews Update
2024
End-to-end redesign of the AE mobile reviews experience — photo carousels, native submission flow, and improved filtering.
App Product Reviews Update
2024
Redesigning account creation and loyalty opt-in flows across iOS and Android — serving 10+ million customers.
Single Account Initiative
2022
Redesigning account creation and loyalty opt-in flows across iOS and Android — serving 10+ million customers.
Single Account Initiative
2022
Skills
Driving business goals forward through the full end-to-end process, from ideation to implementation.
Skills
Driving business goals forward through the full end-to-end process, from ideation to implementation.
Strategy
Identify where experience can drive growth, loyalty, and measurable impact.
01
Strategy
Identify where experience can drive growth, loyalty, and measurable impact.
01
Strategy
Identify where experience can drive growth, loyalty, and measurable impact.
01
Research
Connecting with real world users to uncover informative, qualitative data.
02
Research
Connecting with real world users to uncover informative, qualitative data.
02
Research
Connecting with real world users to uncover informative, qualitative data.
02
Design
Translating insights and user needs into intuitive, structured experiences.
03
Design
Translating insights and user needs into intuitive, structured experiences.
03
Design
Translating insights and user needs into intuitive, structured experiences.
03
Analytics
Measuring whether strategic initiatives are moving the needle on broader business outcomes.
04
Analytics
Measuring whether strategic initiatives are moving the needle on broader business outcomes.
04
Analytics
Measuring whether strategic initiatives are moving the needle on broader business outcomes.
04
About Me
About Me
Courtney Eisenhuth
9+ years designing and strategizing digital product experiences. Most recently at American Eagle Outfitters, a $5.5B retailer, where I focused on loyalty, navigation, product paths, and checkout flows that served millions of native app customers.
Product Strategist
American Eagle Outfitters
2023 - 2026
Product Designer
American Eagle Outfitters
2020 - 2023
Product Design Consultant
SDLC Partners LLC
2018 - 2020
Product Designer
Learning Sciences International
2016 - 2018
Product Strategist
American Eagle Outfitters
2023 - 2026
Product Designer
American Eagle Outfitters
2020 - 2023
Product Design Consultant
SDLC Partners LLC
2018 - 2020
Product Designer
Learning Sciences International
2016 - 2018
What People Say
Testimonials from some of my former team members and cross-functional partners.
What People Say
Testimonials from some of my former team members and cross-functional partners.
When I decided to bring Courtney onto our UX team, she didn't flinch at moving into a new domain (apps). She quickly became an expert in the area as well as accessibility. She takes challenge in stride and shows up as a professional, willing to rise to the needs of the team. When I asked her to learn more quantitative customer insight tools, she also rose to that challenge. I was always impressed with Courtney's drive and willingness to grow her craft and felt vindicated that potential I saw in her grew into a strong UX professional. She would be a high on my list of people to work with again if the opportunity arose.
Matt Marriotti
Director of UX Architecture, AEO
Courtney was a standout report of mine at American Eagle. Throughout her time on the App User Experience (UX) team, she proved to be a proactive and reliable partner, excelling in her work with experience design, research and data insights gathering to optimize the digital customer journey. Beyond her technical skills, Courtney’s greatest asset is her growth mindset. She actively seeks out feedback and applies it immediately, showing a dedication to her craft that is rare to find. She doesn't just deliver UX experiences; she provides context and strategy that help move the needle.
Dan Gorchynsky
Product Manager, AEO
Courtney is an exceptional UX Designer with a deep understanding of mobile ecosystems. At American Eagle, she was our go-to for data-driven design solutions and user-centric advocacy. Her ability to provide actionable UX insights based on real-world data made a tangible difference in our app’s performance. I cannot recommend her highly enough for her next role!
Isabel QZ Chen
Associate Product Designer, AEO
When I decided to bring Courtney onto our UX team, she didn't flinch at moving into a new domain (apps). She quickly became an expert in the area as well as accessibility. She takes challenge in stride and shows up as a professional, willing to rise to the needs of the team. When I asked her to learn more quantitative customer insight tools, she also rose to that challenge. I was always impressed with Courtney's drive and willingness to grow her craft and felt vindicated that potential I saw in her grew into a strong UX professional. She would be a high on my list of people to work with again if the opportunity arose.
Matt Marriotti
Director of UX Architecture, AEO
Courtney was a standout report of mine at American Eagle. Throughout her time on the App User Experience (UX) team, she proved to be a proactive and reliable partner, excelling in her work with experience design, research and data insights gathering to optimize the digital customer journey. Beyond her technical skills, Courtney’s greatest asset is her growth mindset. She actively seeks out feedback and applies it immediately, showing a dedication to her craft that is rare to find. She doesn't just deliver UX experiences; she provides context and strategy that help move the needle.
Dan Gorchynsky
Product Manager, AEO
Courtney is an exceptional UX Designer with a deep understanding of mobile ecosystems. At American Eagle, she was our go-to for data-driven design solutions and user-centric advocacy. Her ability to provide actionable UX insights based on real-world data made a tangible difference in our app’s performance. I cannot recommend her highly enough for her next role!
Isabel QZ Chen
Associate Product Designer, AEO
When I decided to bring Courtney onto our UX team, she didn't flinch at moving into a new domain (apps). She quickly became an expert in the area as well as accessibility. She takes challenge in stride and shows up as a professional, willing to rise to the needs of the team. When I asked her to learn more quantitative customer insight tools, she also rose to that challenge. I was always impressed with Courtney's drive and willingness to grow her craft and felt vindicated that potential I saw in her grew into a strong UX professional. She would be a high on my list of people to work with again if the opportunity arose.
Matt Marriotti
Director of UX Architecture, AEO
Courtney was a standout report of mine at American Eagle. Throughout her time on the App User Experience (UX) team, she proved to be a proactive and reliable partner, excelling in her work with experience design, research and data insights gathering to optimize the digital customer journey. Beyond her technical skills, Courtney’s greatest asset is her growth mindset. She actively seeks out feedback and applies it immediately, showing a dedication to her craft that is rare to find. She doesn't just deliver UX experiences; she provides context and strategy that help move the needle.
Dan Gorchynsky
Product Manager, AEO
Courtney is an exceptional UX Designer with a deep understanding of mobile ecosystems. At American Eagle, she was our go-to for data-driven design solutions and user-centric advocacy. Her ability to provide actionable UX insights based on real-world data made a tangible difference in our app’s performance. I cannot recommend her highly enough for her next role!
Isabel QZ Chen
Associate Product Designer, AEO